Today there is literally nothing stopping you, or anyone, from putting out a book on Amazon or Smashwords or through any book packaging service. Those poems you used to write to your dog and kept hidden in a drawer all these years? Get them out there if you like. Those scribblings on white construction paper that your daughter thought would make a great illustrated children's book? Go for it. Gone are the gatekeepers, that elite priesthood of publishers and agents who demanded and paid for the next big hit, and when that big hit came they paid and demanded more of the same. Vampires are big? Give us more of those dashing, fanged bloodsuckers. Books about witches are delivering audiences to advertisers? Put a broomstick on that cover, quick. Dan Brown wrote The Da Vinci Code and today, years later, at the bookstore I found at least ten books that seem to cover the same story elements (secret societies, shady history, globe-trotting adventurers).
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| City Lights Books in San Francisco Photo credit: LandsEnd |
The problem when you self-publish is that your marketing team is gone. Your promotion guys moved to Madison Avenue, your ad department was fired, and that nice lady who arranged your book tours has been downsized and she had to take a job in the suburbs working for a mid-sized accounting firm or an insurance company. Hell, maybe she finally got her real estate license and now she's showing houses. The point is you are on your own.
The new writer fresh on the scene may bemoan this. After all, our writing forebears had but to apply the seat of the pants to the seat of the chair, as Ernest Hemingway once passed on as advice. We had our Underwoods and Remingtons and IBM Selectric IIIs with ball elements (mine was a nice Brother AX-15 from Montgomery Ward with a daisy wheel cartridge ((Thanks Mom and Dad!)). Beyond the basic equipment, there was the craft itself to learn. Most of us early writers simply learned by reading. I didn't pick up books on techniques until I was about fourteen or fifteen years old, and it took me even longer to turn sound advice into solid practice.
But in the maddening new digitalsphere we occupy, the modern (self-published) writer must contend with (1) learning the craft, (2) writing the book/short story/poetry, (3) acquiring a design for the cover, (4) acquiring rights to any and all images, photos or illustrations used in the work, (5) formatting the work for the e-book markets, and last but assuredly not least, (6) marketing the product. It was hard enough in the old days to churn out narrative on a consistent basis. The new digitalsphere demands much more of individual writers than just a good yarn.
It's all good, though, because ultimately it means that, save for the first public postings about "Hast Thou Seen Thy Queen's Pig?" rolled off the Gutenberg presses, writers are in complete control of their product more than at any other time in history. Don't like the cover? Make a new one (or pay for another one). Want to put a circus strongman milking a goat into the middle of a bank robbery scene? Your call.
You can even swap out content or add new material after your work has sallied forth and hiked up its digital skirt, a practice reminiscent of the halcyon days of science fiction magazines like Astounding, where short stories which first appeared there later made the transition to novel length with some tweaking. Damon Knight criticized A. E. Van Vogt for doing so with his story The World of null-A, although to be honest, Knight didn't like Van Vogt as a writer all that much to begin with. But the practice of modifying already published works exists even today. Lawrence Block wrote in his fiction column for Writer's Digest many years ago about his short story in Playboy titled "When the Sacred Ginmill Closes," and how he ultimately turned it into a longer novel version of the same name (a great story too, by the way). You are free to try this yourself these days. You are the only editor now, the final approval department, the ultimate critic. The final judgements will come from your readership.
All this control goes out the window the moment you sign with an established publisher, of course. But by then you've hit the big time, you can afford to take a little break and concentrate on the craft of writing and let someone else worry about the promotional push. You may retain the habit of being hands-on and you may or may not get it at that point. You may ask for and not get book jacket approval written into your publishing contract, but the contract in itself is the brass ring. You'll be a made author then. And you'll have an entirely new caste of authors to contend with for sales and shelf space in brick-and-mortar bookstores (themselves a vanishing species).
But for now, you're not. You toil away at it all: story elements, narrative content, book presentation, scouring for public-domain images for your book cover, or for a book cover designer who won't break your bank, esoteric treatises on HTML, cascading style sheets, wondering if you should get Adobe InDesign, the works. You open up tabs for the Smashwords website and forget to close them. You send emails to bloggers asking for reviews, you get a Facebook author page, you get Twitter even though you have no clue how to even start a Twitter promo.
You do it all because you will be in complete control. Enjoy it now, because as soon as you start making some real money off your work, you will see that control start to fade.
